First patented in the U.S. on on May 16, 1882 by Henry Van Hovenbergh of Elizabeth, New Jersey,
early flip books consisted of simple drawings stacked in sequential
stages of movement with a single staple binding. When the pages were flipped,
they would create the optical illusion of motion. Flip books were then popularized
in the early 1900's by the Cracker Jack Company who gave them away as free in-pack
prizes. Other marketers soon followed suit, including manufacturers of breakfast
cereals, bubble gum, cigarettes, automobiles and snack foods. The trend continued
strong through the 1940's. Then, in the 1960's, innovative
marketers from Disney, Gillette, McDonald's, Post Cereals, Canada Dry, Ford (and others) resurrected the trend, creatively using flip books as novelties, interactive brochures and promotional giveaways to promote thier products.
But unfortunately, that trend ended in the 1970's as new "interactive multimedia" technologies began to take the
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But now, over a century after flip books were first introduced, flip books are back... and better than ever!
PromoFlips has reengineered the original flip book concept to create the
most engaging, entertaining flip book experience ever. We've also created a
patent pending process to make the creation and production of flip books from live-action or animated
video footage easy and efficient. The end result is a high quality flip book "keepsake"
that plays back crystal clear clips of full motion video with a simple flip of a thumb. If he were still alive today,
Henry Van Hovenbergh would be proud of PromoFlips achievements in taking his original flip book concept to a whole new level of sophistication.
In this age of high tech interactive multimedia, the simplicity
of flip books is not only refreshing, but its illusion is even more
captivating than ever. Creative marketers are, once again, beginning to use
flip books as interactive brochures and promotional giveaway items for live
events, trade shows and other marketing activities.
PromoFlips is proud to play a role in the history of flip
books by continuing to innovate through the use of new technologies,
the implementation of proprietary production techniques
and by applying our creativity and passion to the development
of new custom flip books for marketers, publishers and entusiasts throughout the world.
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